Brand Design System

We gave Pie a facelift - a refinement of the logo, the development of new design systems for web, a lite version of the system for CRM, and a suite of new brand assets, including illustrations and iconography. Once implemented our new brand not only made us look, sound and feel professional, but helped us reach all of our yearly OKR’s across brand, web and performance marketing. The new brand also did wonders internally for our employees, helping to complete the brand experience at Pie.