I’m a dad who loves art,
and always tries his best!
I’m originally from Colombia, but have been in the bay area for over 20 years. I live in Oakland, CA with my wife Rikki who’s a photographer, and
our two daughters Grace and Simone, who don’t have jobs yet.
Professionally my goal is always to build creative work that resonates, converts better than ever, and at the same time builds long term trust and value for the business. I’ve been led by a creative curiosity for my entire life, and I understand how to support other creatives in combined efforts that we can all be proud to see out in the world. I like to lead but I also like to create work myself because staying in the work is something I also love.
Where I’ve worked recently:
Culture Amp, Director of Creative Studio - Currently
Pie Insurance, Creative Director (3 years)
Vida Health, Creative Director (3 years)
Square, Senior Art Director (2 years)
Uber, Senior Designer (4.5 years)
Apple, Production Designer (2 years)
In my spare time I love to capture moments
on analog cameras and to make short films.