A new website, a new lifecycle experience, seamless in-person events , and improved performance marketing.
We launched our new brand simultaneously, on web, across our lifecycle experience, in established digital channels, and at one of our key in-person events. The brand (and all the new media) had just the right amount of flex to handle any and all touchpoints - and some new ones across social and print as well.
pieinsurance.com
A brand new website that makes a splash in the marketplace, and clarifies a bifurcated experience for both direct customers and b2b partners. I provided the initial design direction, new media assets, and a library of icons and we worked with a developer called Webstacks to build out a headless CMS for us to use going forward.
A seamless experience from email to Web to in-person.
In collaboration with our developer I spearheaded the development of a new brand design system for web. From foundations to complex components, everything was meticulously considered. I took on the role of designing and documenting the “lite” version for CRM. It just made sense for people to have a seamless design experience going from an email to a page on our site. Both experiences feature consistency across components, typography, visual styling and use the same icon system library. The new system was a great success improving our engagement metrics immediately.
And our brand showed it’s stuff everywhere else as well.
